BT Christmas

The brief was to create a stand-out visual treatment for Christmas that did not detract from the sales emphasis across the user journey. The result was a vibrant look and feel that was implemented efficiently across the entire bt.com site. 

Role: Art Director

Agency: SapientRazorfish

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Starting point

I created a variety of styles for the client to consider. The colour palettes, photography and typography enabled the brand to express itself flexibly while enhancing the sales journey.

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Process

After the client had selected a style, I managed the process by which we produced highest-quality design variants in Photoshop across the website and digital sales material.

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It all comes together

We delivered the Photoshop designs to the client with full documentation to support the user experience and coding teams – all on time and within budget.

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©2024 Irina Melsom