A new approach
The joining of Digital Design and Customer Experience gave us a unique opportunity to form a new team identity. The new team identity celebrates both Digital Design and Customer Experience, bringing both our areas of focus into one vision.
Role: Art Director
Agency: AnalogFolk/HSBC
Starting point
Brainstorm of illustration element ideas. Turning insight into valuable experiences. Combining the basic shapes of X and D with a dash of nature imagery to capture the idea our problem-solving team collaboration.
Process
Across all touch points, we make sure the core and the heritage of HSBC brand experience stays with us - combining the basic shapes of X and D with a bold reworking of the HSBC logo as a grid capturing the various areas of expertise of our team and representing our methodologies and processes.
It all comes together
Team material - how does the team name, tagline and illustration element work across our team material?
